关于规范网络名人账号行为管理的通知
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.jiuquhe.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p style="text-align: justify; text-indent: 0px; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px;">各省、自治区、直辖市党委网信办，新疆生产建设兵团党委网信办：</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px;">网络名人账号粉丝数量大、社会关注度高，在互联网上有较强影响力和示范效应。为加强网络名人账号常态化管理，引导其自觉规范网上行为，防范不当网络言行造成负面影响，我办制定了网络名人账号行为负面清单，对行为边界作出明确规定。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px;">各网站平台要认真落实法律法规要求，以及《网络信息内容生态治理规定》《互联网用户账号信息管理规定》《关于加强“自媒体”管理的通知》等相关规定，对照负面清单，严格落实主体责任，进一步健全涉及网络名人账号管理的社区规则、用户协议，依法依约加强对网络名人账号发布信息、直播互动、开设话题等行为管理，引导网络名人账号运营者合理使用影响力，规范网上言行。各地网信部门要履行属地管理责任，强化指导监管，督促相关网站平台做好网络名人账号行为规范管理工作。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; color: #021eaa; font-weight: bold;">附件：网络名人账号行为负面清单</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></p><p style="text-align: right; text-indent: 0px; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 14px;">中央网信办秘书局</span></span></p><p style="text-align: right; text-indent: 0px; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 14px;">2025年12月25日</span></span></p><section><section style="margin-top: 0.5em; margin-bottom: 0.5em; overflow: hidden;"><section style="display: inline-block; vertical-align: middle; width: 6px; height: 6px;"><section style="transform: rotate(0.1deg); -webkit-transform: rotate(0.1deg); -moz-transform: rotate(0.1deg); -o-transform: rotate(0.1deg);"><section style="width: 6px; height: 6px; border-radius: 100%; background-color: #021eaa; color: #464648;"></section></section></section><section style="display: inline-block; vertical-align: middle; width: 100%; margin-right: -6px; margin-left: -7px; border-bottom: 2px solid #021eaa; height: 2px;"></section><section style="display: inline-block; vertical-align: middle; width: 6px; height: 6px; border-radius: 100%; background-color: #021eaa; color: #464648;"></section></section></section><p style="text-align: center; text-indent: 0px; line-height: 2em; margin-top: 16px; margin-bottom: 16px;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 18px; color: #021eaa; font-weight: bold;">网络名人账号行为负面清单</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（一）传播低俗内容。</span><span style="font-size: 16px;">故意不规范使用语言文字，编造黑话烂梗，使用污言秽语、粗鄙表达，以打擦边球、使用暗语等方式传播软色情、性暗示等低俗媚俗内容。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（二）宣扬不良价值导向。</span><span style="font-size: 16px;">编造话语体系，宣扬“躺平摆烂”“颓废厌世”“炫富拜金”等违背社会主义核心价值观的不良思想，鼓吹极端偏激情绪，调侃戏谑主流价值，制造贩卖焦虑。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（三）打造审丑不良人设。</span><span style="font-size: 16px;">打造恶搞浮夸、装疯卖傻、以丑为美、自我矮化等违背公序良俗的人设，恶意营销“前科人员”“黑社会”等身份，挑战公众认知底线。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（四）传播不实信息。</span><span style="font-size: 16px;">杜撰经历、仿冒身份，传播伪科普、伪史学等伪知识，虚构夸大产品、服务效果，未作标注编造剧情、摆拍演绎，混淆视听。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（五）歪曲解读政策和公共事件。</span><span style="font-size: 16px;">断章取义、对立解读国家大政方针和政策法规，传播未经证实的信息，拼凑剪辑歪曲公共事件原因、细节、进展，发起所谓民意投票调查等，操纵或误导公众认知，损害党和政府公信力。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（六）鼓动群体对立。</span><span style="font-size: 16px;">不当关联地域、民族、性别、职业等信息，标签化、污名化炒作社会热点事件，挑动网民互撕谩骂、拉踩引战，制造社会矛盾对立。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（七）随意开盒挂人。</span><span style="font-size: 16px;">在网上发布或传播他人姓名、照片、身份证号、行踪轨迹、住所等隐私信息，或组织煽动网民发布贬低歧视、侮辱谩骂、造谣诽谤等违法和不良信息，引发网络暴力。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（八）组织约架论战。</span><span style="font-size: 16px;">因个人争端和利益冲突等原因，策划或组织网上论战骂战、线下约架，攻击竞争对手，挑起网络戾气，占用公共资源。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（九）征集负面线索。</span><span style="font-size: 16px;">以“代理维权举报”等名义，公开征集涉地方、企业、单位、他人负面信息或商业秘密，用于抹黑攻击、敲诈勒索。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（十）号召粉丝聚集。</span><span style="font-size: 16px;">鼓励网民打卡未开发区域、交通要道等存在安全隐患的场所，诱导粉丝前往与社会热点事件相关的区域地点，干扰公共秩序，影响他人正常生活。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（十一）实施利益要挟。</span><span style="font-size: 16px;">凭借“网红”身份，以在网上曝光他人为要挟，要求给予特殊服务、“优惠免单”等优待，或在公共场合实施扰乱社会秩序等行为。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（十二）开展无资质运营。</span><span style="font-size: 16px;">未经许可或未取得相应资质，擅自从事荐股投资、医疗售药、职业中介、新闻采访、讲经传教等需要特定资质的活动，以及其他法律法规禁止的活动。</span></span></p><p style="text-align: justify; text-indent: 2em; line-height: 2em;"><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 16px; font-weight: bold;">（十三）隐蔽从事黑灰产。</span><span style="font-size: 16px;">操作利用矩阵账号，将网民引流到群组等环节，发布极端言论，或从事赌博、诈骗、水军、传销等违法犯罪行为。</span></span></p><section><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"> </span></section><p><span style="color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;"><span style="font-size: 14px; color: #888888;">来源：“网信中国”微信公众号</span></span></p><p style="display: none;"> </p> <!----></div> 这个太好了 确实要这样
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