资阳首店启幕！永辉超市四川首家县城调改店11月21日开业
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.jiuquhe.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <p>11月21日，永辉超市四川首家胖东来模式调改店将在安岳中央时代广场焕新开业</p><p><img class="succeed-img" src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/7ad1437f9b204f7dbe0e6289135e861b/274e4c34d317128cc174769de5981f92.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" width="100%" data-mce-p-data-contentid="7ad1437f9b204f7dbe0e6289135e861b" data-src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/7ad1437f9b204f7dbe0e6289135e861b/274e4c34d317128cc174769de5981f92.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" /></p><p><strong>永辉自有品牌区。</strong></p><p><strong>品质零售的安岳实践</strong></p><p>即将开业的安岳中央时代店，是永辉在四川县城的首个胖东来模式调改店。这家门店的落地，标志着永辉区域去中心化及持续下沉战略的实质性推进。据悉，永辉自2024年启动胖东来模式调改以来，已在全国近30个县域市场落地新型门店，覆盖福建、重庆、安徽、河南等省市。</p><p><img class="succeed-img" src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/daeaddd4e0ac440e9174d6b8fa4c757f/095ae999e537489eb7f809e136cf0c15.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" width="100%" data-mce-p-data-contentid="daeaddd4e0ac440e9174d6b8fa4c757f" data-src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/daeaddd4e0ac440e9174d6b8fa4c757f/095ae999e537489eb7f809e136cf0c15.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" /></p><p><strong>零食区域。</strong></p><p><strong>商品矩阵全面升级</strong></p><p>调改后的安岳店商品总数优化至9115支，食百类商品上新率高达43.5%，整体商品结构接近胖东来商品结构的80%。门店搭建起“大牌尖货、永辉定制、品质永辉”三大矩阵的商品体系，进一步强化差异化竞争力。</p><p>在生鲜区域，门店在保障民生需求的同时，引入更多中高端品质商品。蔬菜区铁棍山药、蒜头、老姜等日常菜品定价亲民，水产区鲜活淡水鲈鱼仅15.9元/条，南美白对虾每斤售价不足30元，同时引入罗氏虾、皮皮虾等高端水产，满足多样化需求。</p><p>值得一提的是，门店特别引入当地标志性产品——安岳柠檬。当前正值柠檬集中上市期，永辉通过产地直采实现新鲜上架，有效助力当地果农增收，推动“柠檬经济”与乡村振兴深度融合。</p><p><img class="succeed-img" src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/e14b93c0595c4fcab0f7318b6fab2860/20df03e4f04aa942624c6637dbe48845.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" width="100%" data-mce-p-data-contentid="e14b93c0595c4fcab0f7318b6fab2860" data-src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/e14b93c0595c4fcab0f7318b6fab2860/20df03e4f04aa942624c6637dbe48845.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" /></p><p><strong>蔬菜区域。</strong></p><p><strong>服务体验焕新升级</strong></p><p>在服务层面，安岳店深度借鉴胖东来服务模式，提供全方位的便民服务。肉禽柜台提供切丝、切片、绞肉等加工服务，海鲜区则提供专业清洗、打氧等服务。门店还增设顾客休息区、便民服务台，配备身高测量仪、血压计、洗手池、直饮水等设施，打造舒适便捷的购物环境。</p><p>此次调改也带动了县域就业质量提升。调改后员工享有更具竞争力的薪酬福利，工作满一年即可享受10天带薪年假，门店还专门设置了功能齐备的员工休息室、培训室和更衣室。这些举措不仅增强了员工归属感，也为当地服务业人才培养注入新动力。</p><p><img class="succeed-img" src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/68190ecaeff04964b1d058956794dbd2/02e507554f4b69796bef49c5d1d24313.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" width="100%" data-mce-p-data-contentid="68190ecaeff04964b1d058956794dbd2" data-src="https://zyobs.zyrb.com.cn/d6874c85017a4c78b4de0bf6feb1db68/picture/2025/11/18/68190ecaeff04964b1d058956794dbd2/02e507554f4b69796bef49c5d1d24313.JPG?x-image-process=image/resize%2Cw_1280%2Cm_lfit" /></p><p><strong>胖东来自有品牌专区。</strong></p><p style="text-align: right;">来源：资阳观察</p><p><span style="color: #e03e2d;"><strong>【相关阅读】：</strong></span>资阳安岳时代广场的永辉超市学习胖东来自主调改店，11.21重新开业！<a title="https://www.jiuquhe.com/thread-240877-1-1.html" href="https://www.jiuquhe.com/thread-240877-1-1.html">https://www.jiuquhe.com/thread-240877-1-1.html</a></p> <!----></div> 可惜太远，不然想去逛一下简阳的也改了，但是骂声一片
页:
[1]